August 15, 2009

Be Heard!

I have been constantly reading the newspaper since the recession announcement to make sure I get updates on the current economic conditions of the world and of course, Singapore.

As a foreign worker, I believe it is essential to know this information for security reasons and future endeavors. There had been write-ups saying that the economy is now on its road to recovery. How true is this? Are the Singapore banks safe and sound? Do we feel the security?

Let yourself be heard. A Euro RSCG Asia-Pacific Quarterly Financial Services Survey is being conducted to provide in depth “insights and analysis of consumer’s attitudes and perceptions” pertaining to brand and communication strategies.

How does it work? Euro RSCG came up with a research methodology to track and analyze brands. It is called Brand Momentum. What is this? It is a dynamic measure of a brand’s perceived progress relative to its competition. It also “monitors a brand’s total activity more than the traditional approach of tracking by discipline and campaign.”

What is the goal of the survey? It will provide the banking industry with the true views and opinions of consumers. It will inspire them to create products and services to our own advantage. In this survey, there will be “no personal details identified in the findings and responses will strictly be confidential as data from this research will be reported only in the aggregate.”

Singapore is known to be a busy and promising country, but a few minutes of your time to complete this survey will be greatly appreciated. The completed survey will be entered into a draw to win one of 60 movie vouchers that can be used in Singapore cinemas. So please take part as we value your input.



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